We all engage with many different brands in our daily lives – from cereal and yogurt to toothpaste and shampoo. We generally have a positive feeling about brands that we regularly buy, even if we don’t exactly know why we feel that way. And, we expect certain results from the brands we buy. Marketers sometimes call this the ‘brand promise.’
But what does a brand mean when thinking about our Parish? One way to consider this question is to think of the SEAS ‘brand’ as living our mission to be and grow disciples as we work to achieve our vision to welcome, value and enrich all who touch our Parish. We feel positive about our relationship with the SEAS community and we continue to support it in prayer, service and sharing. Likewise, we expect certain things of our Parish – for example, opportunities for service and social activities, engaging liturgies and a beautiful setting.
A very important part of the SEAS brand is how we present ourselves visually and in print. The old saying that a picture is worth a thousand words is very relevant. Many of you have noticed the new Parish logo that we introduced last year. In addition, the Marketing Committee developed a comprehensive set of brand standards to guide all print and electronic materials produced for the Parish (our new website was launched last November). This includes use of specific colors and fonts, templates for posters and presentations and guides for developing communications plans.
The goal is to create clear and consistent communications that are visually appealing. In short, they should represent our brand.
We urge everyone who is involved in creating any Parish communication to consult the brand standards as they design their pieces. Every committee chair and Parish staff member has a copy of the standards and they are very willing to share. If you have any questions, please contact the Parish office.