Well, to tell you the truth….quite a bit. More on that critical connection in a moment. But first let me tell you about the “we” behind the marketing team at Saint Elizabeth Ann Seton parish. It is truly a talented team of dedicated parishioners – many of whom have years of practical experience in the world of marketing, branding and communications across a wide range of for profit and nonprofit organizations. I truly feel blessed to have a chance to work with the following SEAS volunteers and staff:
Jan Botz, Jim Botz, Denis Kreft, Claire Williams, Robb Mommaerts, Bill Gerl and Shelly Vann
So what do marketing and evangelization have to do with each other? The best way to answer that question is to revisit our mission (or purpose) as a church:
To love God, love others, grow as disciples and make new disciples.
And our vision that we launched late in 2014:
Every person touched by our parish community is welcomed, valued and enriched in Christ
There are three ways we can all evangelize:
• Witness – simply living our faith through our good actions and deeds
• Share our faith – by describing how God is working in our lives
• Invite others to experience Christ’s saving love by walking with us
Our task within the SEAS marketing team is to foster ongoing communication that will help us along our faith journey….helping us to become the “best version of ourselves” and turning disciples into disciple makers. Our goal is to support Father Paul, the parish council and all the ministries get the word out to help bring our mission and vision to life. That’s why we embarked on a comprehensive digital strategy to complement our traditional means of communication such as bulletins and newsletters. Those aren’t going away, but there is no denying that many of our parishioners (of all ages) are tuning in to the “new media.” Our new website and to-be-launched social media channels like Twitter, Facebook and blog provide a great opportunity for each of us to witness, share and invite. Stay tuned, the journey is underway.
Marketing Team Chair